Audit, rewrite, compare, and brief your content so AI answer engines can understand and cite it.
GEO workflow
Generative Engine Optimization is the practice of making a page easy for answer engines to retrieve, understand, summarize, and cite. A useful GEO pass looks beyond keywords and checks whether the page states facts clearly, names the entity behind the site, answers likely questions, and gives AI systems a clean path to source material.
Start with a public page that already matters for acquisition: a homepage, product page, comparison page, pricing page, or evergreen guide. Paste the URL or copy a representative section of content, then look for missing facts, vague claims, weak entity signals, and paragraphs that only make sense when read with surrounding context.
A strong AI-ready snippet should include the brand or topic, the audience, the concrete benefit, and one verifiable fact. Avoid paragraphs that open with pronouns such as "this" or "it" because answer engines may quote them without the surrounding setup. Use named entities, dates, product categories, and clear source pages where possible.
Run the audit after major copy changes, product positioning changes, new schema releases, or any update to robots.txt and llms.txt. GEO work compounds when the same facts are repeated consistently across homepage copy, about pages, FAQs, blog articles, and structured data.
Yes. SEO focuses on search crawling, ranking, and snippets. GEO also checks whether answer engines can extract self-contained facts and cite a page accurately.
No tool can guarantee citations. The goal is to remove common blockers and make the page more understandable to systems that summarize web content.